Exercise sensitive professional and moral judgment in all business activities.
Act in a way that will honor the
public interest and demonstrate a commitment to professionalism and competence.
Perform all business activities with
the highest sense of integrity.
Maintain objectivity and avoid any
conflict of interest.
Strive to improve the quality and
competence of services performed through continuing education.
Exercise care and diligence in
Maintain confidentiality of patient
and client information.
Strive to comply with all relevant
Federal, State, and Local laws and regulations.
Respect the rights of patients and
Refrain from making misleading or
false statements about professional qualifications, experience, performance or
results that can be achieved.